TKMG Academy aimed to transition from Litmos to a modern, custom-built e-learning platform designed to deliver a more intuitive learning experience. The goal was to create a scalable solution that supports organizational growth through personalized learning pathways tailored to the unique needs of their learners.

Deliverables: Custom Learning Platform, Marketing Site
Project Type: Full End-to-End
Team: Product Lead (me), Front-End Developer, Back-End Developer

Business Goal

TKMG Academy’s main goal was to build a e-learning platform for organizations and business individuals to facilitate their continued learning, and generate revenue via a subscription model and affiliate products.

User Impact Goal

For users, the main impact goal was to offers flexible, self-paced learning that helps individuals, work teams, and entire organizations become more effective in improving performance and developing their people.

01/ Research & Ideation

We mapped the desires of stereotypical users who found existing e-learning platforms too complicated and general. Users gave clear indication that they wanted a relaxed, hand-holding experience to walk them through their courses and lessons. With this in mind, I explored features and journeys to help lead users through a comfortable flow.

02/ Flow Mapping

Next, I mapped out the steps users would take, making sure the experience felt logical, smooth and avoid overwhelm. Each action was planned to guide users naturally through the course exploration and learning stages without confusion.

03/ Wireframes

I put together mid fidelity wireframes to visualise the flows, layout and structure allowing us to test the simplicity and experience of the product to gain early feedback and make improvements before moving to detailed designs. This highlighted a need for users to be able to quickly find handouts associated to the course while in the learning user flow.

04/ Concept Designs

With direction clear and mapped, I explored visual styles that matched TKMG’s existing branding to set the tone for the platform. I experimented with various color palettes, typography, and layout options to create a look and feel that was inviting yet trustworthy. The goal was to establish a design language that felt approachable and modern while adhering to the existing brand.

05/ Final Designs

The final design focused on a intuitive user experience by laying out clear interactions, comforting navigation, and strategic action placements. Every detail was considered to increase engagement and make the course exploration-to-learning journey enjoyable.

06/ Implementation & Growth

To build the designs, I worked closely with the developer to help ensure integration of features that met experience requirements. I conducted functional testing to identify and iterate on any UX weaknesses and design discrepancies to make sure product launched at full strength.

Next Steps

TKMG Academy continues to evolve. I worked with the team to strategize and map new areas of growth and design new features for implementation to make the platform even more engaging.

Round Up

This project was all about making e-learning easier for business organizations and users. By focusing on clear and simple solutions, I helped build a product that people enjoy using based on VoC beta testing.